“When I’m tweeting, I’m working”

March 16, 2010

There’s an important issue that any organisation needs to take into account when entering into social media, and that’s the effect engaging in social media will have on their employees. It’s dangerous. Why would I say something like that, especially in light of the fact that I offer social media marketing services? Well, I have [...]

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A few things I believe about this industry

March 12, 2010

I don’t want to call this a mission statement. Because it’s not. But I thought I should share a few of my beliefs with you. After all, these beliefs influence my work. And, if you’re interested in working together at some point, you might want to know what those beliefs are. So, without further ado… [...]

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When is a viral video not a viral video?

February 3, 2010

Q: When is a viral video not a viral video? A: When Tony Richardson says so. Ok, that may seem a snide comment. But this post over at Mumbrella from Tony Richardson really does seem a denial in the face of reality. While you should visit the Mumbrella post to read the full argument, the [...]

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The single most important element in copywriting

February 2, 2010

Copywriting is not some “dark art”. There are no hidden secrets, although some would have you believe there are. In a nutshell, copywriting is essentially communicating ideas in written form. So why does it all sound so complicated? Well, quite simply, because you can be overwhelmed by all the different elements that factor into successful [...]

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