delicious

Things that were delicious this week…

Every Friday I try to share a selection of things that I found worthy of bookmarking in Delicious during the week. “What’s Delicious”, you may ask? From the horse’s mouth: The Web is a big place, full of new and…

social media marketing

“When I’m tweeting, I’m working”

There’s an important issue that any organisation needs to take into account when entering into social media, and that’s the effect engaging in social media will have on their employees. It’s dangerous. Why would I say something like that, especially…

Uncategorized

A few things I believe about this industry

I don’t want to call this a mission statement. Because it’s not. But I thought I should share a few of my beliefs with you. After all, these beliefs influence my work. And, if you’re interested in working together at…

copywriting

The single most important element in copywriting

Copywriting is not some “dark art”. There are no hidden secrets, although some would have you believe there are. In a nutshell, copywriting is essentially communicating ideas in written form. So why does it all sound so complicated? Well, quite…