From the category archives:


The single most important element in copywriting

by Matt Burgess on February 2, 2010

Copywriting is not some “dark art”. There are no hidden secrets, although some would have you believe there are. In a nutshell, copywriting is essentially communicating ideas in written form. So why does it all sound so complicated? Well, quite simply, because you can be overwhelmed by all the different elements that factor into successful […]