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Things that were delicious this week – 16 April, 2010
- Lots of Twitter coverage this week. The first couple discuss searching Twitter’s archives… both the Library of Congress and Google will offer archive search, and all I can say is: thank goodness. A reliable twitter search option is sorely needed, at this point.
- Readwriteweb also collated some of the more interesting Twitter statistics released at the Chirp conference. Great to finally see some official figures released on the “third-party apps” usage.
- And in the last Twitter piece this week, Andrew Goodman looks at Twitter’s monetisation schemes. I always enjoy Andrew’s perspective on things, and was really happy to see him point out that – at times – advertising can actually enhance an experience. For my part, I know a lot of people were decrying the “loss of innocence” in Twitter’s move towards advertising… but I’m actually quite excited to see how this all rolls out. To be honest, I think this is going to be a good thing for the medium. Seriously.
- Marty Weintraub’s piece, “Branding, Direct Response, Intent & How Search Made Us Soft” should be required reading for all online marketers. Marty is going to be presenting at SMX Sydney next week, which I’ll be attending.
- Yahoo opens a new firehose of social media data to developers, and social media monitoring gets just that little bit easier.
- Taylor Pratt (from my favourite SEO Tools group, Raven Tools) kindly uploaded his Pubcon presentation, “Creating a Social Media Analytics Action Plan” to Slideshare. I love the internet.
- Google starts displaying impression and click through data in your Webmaster Tools account (if you have one, that is… and if you don’t, why not?). I’ve been playing around with this for the last two days, and so far I’ve been surprised by how accurate the data actually is. Incidentally, although Matt McGee writes in the post “This appears to have been noticed first by Dutch search marketer, Karel Geenen”, personally I think I mentioned it on Twitter first. By two hours, it looks. But hey, Matt can’t see everything on the internet. Can he?