Social Proofing your Facebook Ads

Post Summary In today’s post, we’re going to learn: What “social proof” is Why you should think about “soc...

A Guide to Optimising for Facebook Conversions

Post Summary In today’s post, we’re going to learn: How to optimise for conversions with your Facebook ads What Facebook nee...

Using Video Advertising to Segment & Profile Your Audience

Post Summary In this post, we’ll learn: Why understanding your customers’ interests is important How online video advertising can help se...

Holiday Shopping Tip: Facebook’s Video Creation Kit Templates

Here’s a super quick, actionable tip for ecommerce owners out there: did you know that earlier this year, Facebook released its Video Creation K...

Diagnosing Audience Fatigue With Facebook’s Delivery Insights

Most Facebook marketers are well aware of the dangers of audience fatigue when it comes to your ads. A campaign that can be running extremely well for...

Small Business Marketing Tips #1: Matching Customer Intent

Welcome to a new series on this blog, “Small Business Marketing Tips“. This series is very specifically aimed towards small businesses jus...

A “How To” Guide to Facebook Ads – Real Questions from Real People

This isn’t a usual “How To” guide for Facebook ads. If you’re expecting an “A to Z Guide” to setting up your first...

Using Facebook’s Conversion Windows to Influence Creative

I find one of the lesser-known features within Facebook’s Ad Manager reporting is the ability to see conversion window timeframes; and that’s a shame,...

SMX Sydney 2011 Recap – A Journey in Three Parts

As usual, please note that the following is personal commentary and does not reflect that of my employer. Thanks  Cliff notes version: Wow. Barry and ...

Social Media Marketing for Beginners #3: How to find relevant conversations on Twitter

Social Media Marketing for Beginners is a regular column on this site, in which we discuss the fundamentals of marketing in the world of social media ...