Summary: In the “old days” of Facebook marketing, many of us marketers took a similar approach to our ad account structure as we had previously done in our paid search accounts; that is to say, we broke down our campaigns…

Summary: Facebook recently made a major shift to its News Feed, allowing users transparency into why they are seeing particular posts in their organic newsfeed, along with minor updates to transparency around their ad targeting. In addition, and importantly, Facebook…

Summary: Every month on the Conversation Media blog, we like to take a look at current ads we’re seeing in a particular vertical. We pull these into a post, so that you can see what others are doing (rightly or…

Summary: Facebook announced today that they’ll be making several changes to the way they report on “Relevance Score” in their ads manager. These changes are a great thing for advertisers, allowing you to closely diagnose opportunities to improve your ads.…