Holiday Shopping Tip: Facebook’s Video Creation Kit Templates

Here’s a super quick, actionable tip for ecommerce owners out there: did you know that earlier this year, Facebook released its Video Creation K...

Diagnosing Audience Fatigue With Facebook’s Delivery Insights

Most Facebook marketers are well aware of the dangers of audience fatigue when it comes to your ads. A campaign that can be running extremely well for...

A “How To” Guide to Facebook Ads – Real Questions from Real People

This isn’t a usual “How To” guide for Facebook ads. If you’re expecting an “A to Z Guide” to setting up your first...

Using Facebook’s Conversion Windows to Influence Creative

I find one of the lesser-known features within Facebook’s Ad Manager reporting is the ability to see conversion window timeframes; and that’s a shame,...