Welcome to Conversation Media
I help Australian businesses grow profitably through Meta Ads, Google Ads, and direct response strategy.
No junior account managers. No cookie-cutter playbooks. Just a senior strategist who’s managed millions in ad spend — working directly with you.
What I Do
Meta Ads Management
Meta is a creative-first platform now, and most advertisers haven’t caught up. I build and manage campaigns that pair smart audience strategy with direct response creative — ads engineered to convert, not just look pretty. From Advantage+ to manual setups, I find the structure that works for your business and scale it profitably.
Google Ads Management
From Search to Performance Max, I structure Google Ads accounts to eliminate wasted spend and focus budget where it drives real revenue. Whether you’re starting fresh or need an existing account overhauled, I bring a rigorous, audit-first approach to every engagement — the same methodology I use managing significant budgets for a major financial publisher.
Direct Response Strategy & Copywriting
This is what ties it all together. I don’t just place ads — I write them. Grounded in direct response methodology, I develop the hooks, angles, and copy that turn clicks into customers. This includes ad creative, landing pages, and email sequences built to move people through your funnel.
How I Work
Every engagement is built on understanding your business first — then applying a proven, data-driven process to grow it.
1.
Audit & Diagnose
Every engagement starts with a clear-eyed look at what you’re currently doing — your ad account structure, creative, tracking, and funnel. No assumptions. I identify what’s working, what’s wasting money, and where the biggest opportunities are.
2.
Strategise & Build
Based on the audit, I develop a strategy tailored to your business goals and budget. This includes campaign architecture, audience strategy, creative direction, and copy — all built before a dollar of new spend goes out the door.
3.
Test & Optimise
I launch, monitor, and systematically test — creative variations, audience segments, offers, and funnel elements. Every decision is driven by data, not gut feel.
4.
Scale What Works
Once we’ve identified profitable patterns, I scale them with staged budget increases and expansion into new audiences or platforms. Growth is deliberate, not reckless.
“My job is to deliver great results and build long-term, profitable relationships with my clients… after all, if you’re not happy, I’m out of a job!”
– Matt Burgess, Conversation Media Founder
Testimonials
Hear from past clients
“The output of his work has delivered massive uplifts…”
Matt is a talented digital marketer who has demonstrated the enormous capability to master paid, organic and content marketing strategies. The output of his work has delivered massive uplifts in visitor volumes at cost effective delivery rates.
GRANT WALDECK
Chief Sales and Marketing Officer
“His honest feedback and transparency was invaluable to us…”
Having only had experience working with “bigger agencies” we were seeking a more personal approach to our digital marketing. The great thing about working with Matt is that it’s actually him that you’re dealing with. It was refreshing to have one person take ownership of the entire project, and know that any questions would be answered by Matt within a moments notice.
SOPHIE MCLELLAND
Founder, Skobi Shoes
