Acquisition Marketing + AI Systems

Marketing that grows your business — not just your ad spend.

Strategy, campaigns, and AI-powered systems — from one person with 20 years of experience. No agency overhead. No juniors. Just results.

20
Years in acquisition marketing
$M+
In ad spend managed across platforms
AI
Marketing systems designed and built
3x
Mark Ritson Mini MBA graduate

Four ways I help businesses grow.

AI Marketing Systems

I design and build AI-powered tools that make your marketing team faster and sharper — compliance checkers, content research engines, copy drafting systems, and workflow automation. Not off-the-shelf SaaS. Custom tools built for how your team actually works.

  • Custom AI workflow design and development
  • Content intelligence and research tools
  • Compliance and regulatory automation
Learn more →

Fractional Head of Marketing

Senior marketing leadership on a contract basis — 2 to 4 days a week. I embed with your team to run acquisition strategy, manage campaigns, build systems, and own the numbers. All the thinking of a full-time hire, without the full-time cost.

  • Acquisition strategy and execution
  • Team leadership and vendor management
  • Subscription and membership business expertise
Learn more →

Paid Media Management

Google Ads and Meta Ads, managed by someone who writes the copy, structures the campaigns, and understands the full funnel — not just the platform. Every engagement starts with a rigorous audit.

  • Google Search, Shopping, and Performance Max
  • Meta Advantage+ and creative strategy
  • Direct response ad copywriting
Learn more →

SEO Audits & Strategy

Two decades of SEO experience across some of Australia's most competitive verticals — from travel aggregators to financial comparison. I identify what's holding your organic performance back and build the roadmap to fix it.

  • Technical SEO and site architecture
  • Content strategy and keyword mapping
  • Competitive analysis and backlink auditing
Learn more →

A proven process, tailored to you.

01

Audit

A clear-eyed assessment of what you're currently doing. No assumptions, no fluff — just what's working, what's wasting money, and where the opportunities are.

02

Strategise

A tailored plan built around your goals and budget. Campaign architecture, audience strategy, creative direction, and copy — all mapped before a dollar goes out the door.

03

Execute & Test

Launch, monitor, and systematically test. Creative variations, audience segments, offers, funnel elements. Every decision driven by data.

04

Scale

Once we've found profitable patterns, scale them deliberately. Staged budget increases, new audiences, new platforms. Growth that's sustainable, not reckless.

Senior experience, without the agency overhead.

I'm Matt Burgess — a performance marketer with 20 years of experience growing brands through customer acquisition. I've led digital teams at Comparethemarket, Destination Gold Coast, and The Motley Fool, managing significant budgets across paid search, paid social, SEO, and email.

What makes me different: I also design and build AI-powered marketing tools. Compliance checkers, content research systems, automated copy engines, workflow automation — I've built them all from scratch for real marketing teams in regulated industries. The person doing the strategic thinking is the same person who can build the systems to execute it.

  • Head of Marketing at The Motley Fool Australia
  • Former GM Digital at Comparethemarket.com.au
  • Led digital for the 2018 Commonwealth Games
  • SEO at Wotif Group across APAC travel brands
  • AI marketing systems designer and builder
  • Mark Ritson Mini MBA — Marketing, Brand Management, and Management

What clients say.

"The output of his work has delivered massive uplifts in visitor volumes at cost effective delivery rates."
Grant Waldeck
Chief Sales and Marketing Officer
"It was refreshing to have one person take ownership of the entire project, and know that any questions would be answered by Matt within a moment's notice. His honest feedback and transparency was invaluable to us."
Sophie McLelland
Founder, Skobi Shoes

Let's talk about your growth.

Book a free, no-obligation conversation. I'll tell you what I see — honestly — and whether I can help.

Get In Touch