I'm Matt Burgess. I've spent two decades helping businesses find, convert, and keep customers — and more recently, building the AI tools to do it better.
I'm a performance marketer who's spent 20 years in the trenches of customer acquisition. I've managed multi-million dollar budgets, built and led marketing teams, and worked across industries from travel and tourism to financial services and comparison.
I started my career in SEO — at Wotif Group, managing organic traffic across some of APAC's largest travel brands. From there I moved into broader digital marketing roles, eventually leading teams that spanned SEO, PPC, content, email, social, and display.
Most recently, I was Head of Marketing at The Motley Fool Australia, where I ran new member acquisition across all channels and built AI-powered marketing systems — compliance checkers, content research tools, copy drafting engines, and workflow automation — from the ground up.
That combination of strategic marketing leadership and hands-on AI system building is what I bring to Conversation Media. The person doing the thinking is the same person doing the building.
Led all new customer acquisition — paid search, paid social, email marketing, content, and conversion optimisation. Managed significant ad budgets and a team of marketing specialists. Designed and built AI-powered marketing systems including compliance automation, content intelligence tools, multi-agent copy drafting engines, and workflow automation.
Directed digital activities, brand, and content marketing globally. Managed the consumer-facing digital presence during the 2018 Commonwealth Games. Led a team of 9.
Joined to lead SEO from site launch, grew into overseeing all digital marketing. Led a team of 8 across SEO, PPC, content, email, display, and partnerships. Reported directly to the CEO.
Managed SEO across some of APAC's largest travel aggregators — Wotif.com, Lastminute.com.au, Travel.com.au, and Asiawebdirect.com. Built social media strategies and educated internal teams on best practices.
I'm always happy to have a no-obligation conversation about what you're trying to achieve and whether I can help.
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