Campaigns built to convert, not just spend budget.

The problem with most paid media accounts

Most businesses are either managing campaigns themselves and leaving money on the table, or paying an agency that's spread across too many clients to give their account the attention it needs. The result is the same: wasted spend, weak creative, and no clear path from click to customer.

Google Ads

From Search to Performance Max, I structure accounts to eliminate wasted spend and focus budget where it drives real revenue. Every engagement starts with a rigorous audit — I've found significant waste in every account I've reviewed.

• Search, Shopping, and Performance Max campaign architecture
• Account restructuring and budget optimisation
• Conversion tracking, attribution, and measurement
• Ad copywriting — responsive search ads built on direct response principles
• Search term and audience review workflows

Meta Ads

Meta is a creative-first platform now, and most advertisers haven't caught up. The algorithm will find your audience if you give it ads worth showing. I build campaigns that pair smart audience strategy with direct response creative — ads engineered to convert, not just look pretty.

• Advantage+ and manual campaign architecture
• Creative strategy and ad copywriting — hooks, angles, and formats designed to convert
• Audience strategy — prospecting, retargeting, and lookalike development
• Landing page review and conversion rate recommendations
• Full-funnel measurement and attribution

What makes this different

I don't just manage your campaigns — I write the ads. My background in direct response copywriting means every piece of creative is built to drive action, not just engagement. There's a meaningful difference between an ad that gets likes and an ad that gets customers.

I also build AI-powered monitoring and optimisation tools as part of my workflow. Automated margin checks, search term review systems, creative refresh triggers — the kind of operational discipline that agencies charge for but rarely deliver.

Who this is for

This works best for businesses spending $3,000+ per month on paid media who want a senior strategist managing their account — not a junior. If you're getting started and need help building from scratch, I can do that too.