Services
Three ways to work together — each one built around your business, not a one-size-fits-all package.
I work directly with a small number of businesses. No account managers, no juniors learning on your budget. You get my experience, my attention, and a process built on over a decade of managing significant ad budgets.
Starting from $500
Not sure what’s working? Let’s find out.
Before spending another dollar on ads, get a clear picture of what’s actually happening in your account. I’ll review your Meta Ads or Google Ads setup and deliver a prioritised report showing exactly where money is being wasted and where the biggest opportunities are.
What’s included
- Complete account structure review — campaigns, ad sets, targeting, and budget allocation
- Creative and copy assessment — what’s performing, what’s fatigued, and what’s missing
- Tracking and attribution audit — making sure you’re measuring what matters
- Competitor landscape overview
- A written report with prioritised, actionable recommendations
- A 45-minute walkthrough call to discuss findings and next steps
Who this is for
Ideal if you’re running ads but aren’t confident they’re performing, you’ve been burned by a previous agency, or you want to understand the opportunity before committing to ongoing management.
No obligation — the audit is a standalone deliverable your team can implement independently.
From $2,000/month
Hands-on management, month to month.
This is where the real growth happens. I take full ownership of your Meta Ads and/or Google Ads — from strategy and creative through to daily optimisation and reporting. You get a senior strategist doing the work, not overseeing it.
What’s included
- Full campaign strategy, build, and ongoing management
- Creative direction and ad copywriting — I write the ads, not just place them
- Audience strategy and testing — prospecting, retargeting, and lookalike development
- Budget management and bid optimisation
- Landing page copy recommendations (or creation, as needed)
- Monthly performance reporting with clear, plain-English analysis
- Regular strategy calls — typically fortnightly
How pricing works
Retainers are based on the complexity of your account and scope of work, not a percentage of your ad spend. I’m not incentivised to spend more of your money — I’m incentivised to spend it better. Retainers start from $2,000/month for single-platform management and scale with complexity.
Who this is for
Businesses spending $3,000–$50,000+/month on Meta or Google Ads who want senior-level management without agency overhead.
Works best with at least a three-month commitment — it takes time to test, learn, and optimise properly.
From $3,000 per project
A complete campaign, built from the ground up.
Need to launch a new product, run a seasonal promotion, or overhaul your entire acquisition funnel? I develop the strategic angle, write the copy, and build the campaign — either handing it off to your team to run, or managing it myself as part of an ongoing retainer.
What can be included
- Campaign strategy and angle development — the “big idea” that drives the whole campaign
- Ad creative copywriting across Meta and/or Google formats
- Landing page copy — written to convert, not just inform
- Email sequences — welcome series, nurture flows, or promotional campaigns
- Funnel mapping and conversion strategy
- Creative briefing for designers or video producers
How pricing works
Projects are scoped and quoted individually based on deliverables. A single landing page and ad set might be $3,000. A full multi-channel campaign with email sequences could be $8,000–$12,000. I’ll give you a clear quote before any work begins.
Who this is for
Businesses with a specific campaign or launch that want it built properly from the start.
Also a natural add-on for retainer clients who need periodic campaign refreshes or new creative angles.
What I Specialise In
Platforms and disciplines
Meta Ads
My primary platform. I’ve managed Meta campaigns hands-on for years across e-commerce, financial services, and lead generation. I understand Advantage+ campaigns, creative testing frameworks, post-iOS 14 attribution, and how to make the algorithm work for you.
Google Ads
From Search to Performance Max, I bring an audit-first approach to Google Ads management. I structure accounts to eliminate waste and focus spend where it drives real returns. Currently managing significant Google Ads budgets for a major financial publisher.
Direct Response Copywriting
The thread that ties everything together. I’m trained in direct response methodology — the discipline of writing copy engineered to drive a specific action, not just “build brand awareness.” My ad creative, landing pages, and email sequences are built to convert.
Not sure which option is right for you?
Start with a conversation. Tell me about your business and what you’re looking to achieve, and I’ll let you know which engagement makes the most sense — or if I’m not the right fit.