Archive for author: Matt Burgess

Summary: In the “old days” of Facebook marketing, many of us marketers took a similar approach to our ad account structure as we had previ...

Summary: Facebook recently made a major shift to its News Feed, allowing users transparency into why they are seeing particular posts in their organic...

Summary: Every month on the Conversation Media blog, we like to take a look at current ads we’re seeing in a particular vertical. We pull these ...

Summary: Facebook announced today that they’ll be making several changes to the way they report on “Relevance Score” in their ads ma...

Post Summary In today’s post, we’re going to learn:What “social proof” is Why you should think about “soc...

Post Summary In today’s post, we’re going to learn:How to optimise for conversions with your Facebook ads What Facebook nee...

Here’s a super quick, actionable tip for ecommerce owners out there: did you know that earlier this year, Facebook released its Video Creation K...

Most Facebook marketers are well aware of the dangers of audience fatigue when it comes to your ads. A campaign that can be running extremely well for...