Here’s a super quick, actionable tip for ecommerce owners out there: did you know that earlier this year, Facebook released its Video Creation Kit? Did you also know that they’re now offering Christmas specific templates that are pretty much perfect for driving Christmas purchase behaviour?

About the Video Creation Kit

The Video Creation Kit is yet another example of Facebook looking to make it as easy as possible for advertisers. In Facebook’s own words:

With the Video Creation Kit, you can create mobile-first video ads that use your existing photo assets, text overlays and logos. The Video Creation Kit offers templates that you can customize in Ads Manager or from a Facebook Page, and then use in your ads that run on Facebook or Instagram. Each template aligns to a different goal, whether you’re promoting a new product or telling a brand story.

About the Templates

The tool offers the ability to create both square and vertical videos, and also provides a number of templates. Here’s a summary of the generic templates available:

Promote a Product (6-sec duration)

Focus on one product to generate interest and sales. This template works best with:

  • 2 to 5 images
  • A brand logo and tagline
  • A product image with a text overlay
  • A message with a call-to-action

Drive Product Discovery (15-sec duration)

Inspire people to explore and shop by showing what makes your products unique. This template works best with:

  • 1 to 6 images
  • A brand logo and tagline
  • 4 images with 4 text overlays
  • A message with a call-to-action

Sell Multiple Products (6-sec duration)

Show a selection of products to promote a special offer or drive sales. This template works best with:

  • 4 to 7 images
  • A brand logo and tagline
  • 4 product images with 4 text overlays
  • A message with a call-to-action

Show Product Benefits (15-sec duration)

Highlight key features, show different uses or explain how it works. This template works best with:

  • 5 to 10 images
  • A brand logo and tagline
  • 4 product images with 3 text overlays
  • A message with a call-to-action

Special “Christmas-time” Templates

As you can see from the below screenshot, when creating video ads you’ll now have the option to select their “Holiday” templates:

It’s as simple as choosing the template you want to use, swapping out the images you’re after, changing the test to specifically talk to your product, and then finally choose the effects (frames, stickers etc) that you want to use.

The end result is simple, but effective. Here’s an example of what the end product would look like:

Hopefully you can see how this kind of simple video creation can be used to raise awareness of your product, without the usual production budget requirements.

Where to find the Video Creation Kit

Steps for locating the Video Creation Kit in Ads Manager

    1. Go to Ads Manager.
    2. Click +Create.
    3. Choose an objective that supports video and then click Continue.
    4. Choose your targeting, placements and budget and then click Continue.
    5. In the Formats section, click Single Video or Slideshow.
    1. In the Video section, click Use Templates. This opens the Video Creation Kit.

Steps for locating the Video Creation Kit on a Facebook Page

  1. Go to a Facebook Page you manage.
  2. Click Publishing Tools.
  3. Click Video Library.
  4. Click Use Video Templates. This opens the Video Creation Kit.

Conclusion

Video is an important part of any marketer’s Facebook arsenal… and Facebook continue to make video creation easier and easier for all operators. Will you be employing video in your marketing this Christmas season?

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